Every Aauram fragrance begins where India's incense story began, in temples, homes, and rituals passed down through generations. Guided by this timeless heritage, we combine pure ingredients with sustainable practices to create fragrances that elevate everyday living. Beyond our products, we are committed to empowering skilled rural women through meaningful livelihood opportunities, creating a positive impact that reaches far beyond every box.
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Paryushan Parva 2026: The Eight Days, and the Place of Dhoop in Jain Worship
Paryushan is not a festival of noise. There are no fireworks, no processions through the street, no feast at the end of it. For eight days the Jain household does the opposite of celebrating - it e...
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Ganesh Chaturthi in India: Exploring Its History, Traditions & Cultural Significance
Every year, as the month of Bhadrapada arrives, homes, streets and neighbourhoods across India begin preparing to welcome one of the most beloved Hindu deities - Lord Ganesha.
From beautifully deco...
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Ganesh Chaturthi 2026: Dates, Sthapana Muhurat and the Incense Ritual for All Ten Days
For ten days every Bhadrapada, the smallest corner of an Indian home becomes a guest room. A clay Ganpati arrives, and with him arrive marigolds, red hibiscus, twenty-one blades of durva, a plate o...
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Lemongrass Incense Sticks: Energising Fragrance for Festive Mornings and Mental Clarity
There is a particular kind of morning that most Indian homes know well. The alarm has gone off twice. There is a puja to set up, guests arriving by ten, and a kitchen already three dishes deep. The...
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