Blog

Every year, the air changes the moment Sawan begins. The monsoon settles in, temple bells ring longer, and homes across India start smelling of chandan (sandalwood) and gulab (rose) agarbatti once ...

Something is happening in Indian homes that would not surprise any grandmother but may astonish a market researcher. In an era of diffusers, scented candles, and air freshener sprays, the humble in...

A decade ago, incense in an urban home would most likely be found near a puja corner, lit during specific religious observances. Today, it is just as likely to be found on a minimalist sideboard in...

Before the sun has fully risen over Puri, the air already carries something sacred. Lakhs of voices rise as one - “Jai Jagannath” - and three towering wooden chariots begin to move slowly through t...